Mary Lou Jepsen—who designed the XO Laptop’s breakthrough reflective LCD screen and her new company, Pixel Qi, are reinventing the LCD again, and their display, if it lives up to its promises, could be the other way forward. In fact, she told me that she predicts that “in 2010, LCDs designed for reading will overtake the electrophoretic display technology [the e-ink used by Kindle and Sony] in the ereader market.”

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